November 24, 2022

Experiencing Textiles, Digitally

Do 3D renders meet the demands of brand houses using 3D design in their collections, and can they accurately depict fabric physics? Learn how we can elevate our experience with textiles in digital spaces.

Embracing the Digital Shift

The new normal has driven the rapid expansion of online marketplaces, with consumers and businesses becoming increasingly receptive to diverse transaction types. This shift is anchored in the success of marketplace giants like eBay and Amazon.

The rise of Amazon Business and the B2C market has accelerated growth in both sectors. As businesses strive to stay ahead in the digital realm, they must ask, "How can we differentiate ourselves, particularly as manufacturers?"

Creating exceptional customer experiences requires understanding customer behaviour. Clayton M. Christensen's theory of "disruptive innovation" not only emphasises the necessity of technological innovation in product and business model development but also identifies key elements to be mindful of in the process.

Studying how leading companies fail to maintain their industry dominance during times of technological or market changes, Christensen underscored the significance of addressing customer needs and devising new transactions.

Harvard Business Review writers Clifford Maxwell and Scott Duke Kominers summarised it as follows:

“Clay Christensen’s seminal theory of disruptive innovation offers guidance. While many marketplace businesses simply organise and facilitate transactions among current market participants, disruptive marketplaces create new types of transactions that draw in buyers or sellers (or both) who weren’t already participating in the market.”

Exploring the Marketplace 100

The Marketplace 100 ranks the largest and fastest-growing consumer-facing marketplace startups and private companies. While familiar names like eBay, Airbnb, and Uber come to mind, many lesser-known companies also make the list. Four of these marketplace startups account for 76% of consumer spending.

Fashion Industry Innovators: Poshmark and StockX

In the fashion and apparel sector, Poshmark (ranked 6th) and StockX (ranked 10th) have revolutionised the industry as marketplaces for pre-owned products. Both companies distinguish themselves through unique product offerings and user experiences, catering to customer values and needs while creating new transaction forms.

Source: Poshmark
Source: StockX

3D-Ready Digital Fabrics

As fashion houses increasingly present collections online, they collaborate with companies like Fabricant and utilise programs like CLO3D to achieve success. However, questions arise regarding the effectiveness of 3D renders in showcasing new seasons with 3D designs and accurately conveying fabric properties.

Do manufacturers, particularly in the apparel and fashion industry, stand to benefit from these novel transactions?

Introducing Bandicoot Imaging Sciences 

At Bandicoot, we provide cutting-edge, proprietary technology capable of capturing high-quality, precise images of textiles. By accurately representing fabric physics, our technology enables a deeper understanding of how textiles interact with light and behave within a 3D environment. All this can be achieved using just a digital camera and a flash.

Learn more about our technology by booking a free demo today.

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